The medium for this piece is a short animated promo video. To me the message Is about the quality of the food industry The quality of the food and how chipotle shows that they're better than everyone else by not using the usual techniques of food handling which is using unhealthy food by-productsfor the chickens or the D for the Cows such as corn which is unhealthy for them. They also show that they're making a change by treating their animals and where they get their food products in A healthy environment that's safe for their workers animals and their customers. They are making that change and doing something different not living like the other companies such as McDonald's Taco Bell Chick-fil-A Burger King for the human and animal product.
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