Case Study is Victoria secret ethical

 The company we have chosen to write a case study on is Victoria's Secret, with the focus on their PINK line. Victoria's Secret is America's largest lingerie retailer. The ethical theory we are going to connect the PINK line to is, deontology.  The PINK line has been criticized by parents of teenage and preteen girls, because they find the product is unethical to sell to their children. Parents are prejudice against PINK lines sexual slogans and sexuality their line puts out. Their underwear has slogans such as "I'm feeling lucky" and "be mine" which many parents find provocative. The PINK line is targeted towards college students but teenagers and preteens are maturing faster, which is a big reason why they decide to buy the product. It is every teenagers dream to act older and that is exactly what today's teenagers are doing. Victoria's Secret has a moral obligation to uphold their statement by saying that their lines are not for teenagers or preteens; only for college students and older women. The Victoria's Secret company was caught in some trouble during their last fashion show when they had Justin Bieber performing. During the performance there were many teenage and preteen girls that wanted to watch Justin Bieber. This may not seem like something bad but in reality it sends a message towards the teenage girls which says Justin Bieber likes Victoria's Secret girls and the product Victoria's Secret sells. In an interview a Victoria's Secret's spokesperson said they did not target teenage girls to purchase the product, but their actions state otherwise.